The first powder cleaner for surfaces characterised by super effectiveness is born.
1930
Super Vim
Launch of whitening disinfectant powder.
1960
VIM CLOREX is born, a whitening and sanitising product
VIM CLOREX is born Greater focus on the whitening and sanitising effect.
1970
VIM LIQUID
Vim enters the segment of floor cleaners.
2021
From Henkel to Coswell
Coswell acquires the Vim brand from Henkel. Vim is the leader in powder products for small surfaces. It boasts of 100 years of history and is known as the universal cleaner against the dirtiest dirt.
2022
The relaunch
Relaunch of the new Vim Clorex: enhanced formula, graphic restyling, recyclable pack.
TV communication
After years of television silence, Vim returns with a new TV ad.
2023
Range expansion
Restyling and expansion of the liquid line and launch of Vim Power Degreaser.
Oven VIM & BBQ
The VIM range expands with a new product: Vim Oven & BBQ, a specific product for ovens with all the effectiveness of Vim.
2024
The relaunch of Vim Clorex
Vim Clorex is relaunched with a new formula enriched with microgranules that make it perform better, in a new 750g format with an open-and-close cap that replaces the current label and guarantees airtight product sealing.
The Cashback
Satisfied or reimbursed cashback activity 'Powder your shopping with Vim', from 1 April to 31 December.
